✦ This presentation was built using Genspark

Genspark × CBRE
Science & Innovation

How a 6-person commercial real estate team turned Genspark into their competitive advantage

🏢
20+
Active Listings
📊
$2B+
Portfolio Value
🎯
530+
AI/Biotech Prospects

The Moran Team | CBRE Science & Innovation

San Francisco Peninsula | AI, Life Sciences, Biotech, R&D

MM

Mike Moran

Vice Chairman

Team Lead, Institutional Relationships, 30+ Years. Uses Genspark for ownership reporting and institutional client communications.

CM

Charlie Moran

Vice President

Deal Execution, Automation Architect, AI Workflow Strategy. Power user: market research, financial modeling, pitch decks, prospecting automation.

SF

Shane Forker

Associate

Market Intelligence, Cold Outreach, Daily Genspark Power User. Generates personalized outreach sequences for 530+ AI and biotech prospects.

IB

Isabelle Baney

Coordinator

Marketing Campaigns, Client Deliverables, Email Strategy. Creates marketing collateral, email campaigns, and project coordination documents.

DM

Duke Moran

Tenant Strategist (Q1 2026)

VC-Backed Startup Outreach, AI/Tech Targeting. Leveraging Genspark for scaling prospect research and deal pipeline development.

MD

Miles DeLong

Senior Associate

Peninsula Tenant Rep, Downtown Market Expert. Uses Genspark for competitive analysis and tenant-focused market positioning.

Genspark in the Field

Real workflows. Real results. Built in Genspark.

🔍

Market Research & Comp Analysis

Submarket data synthesis, vacancy trends, lease comp sets pulled and formatted in minutes instead of hours.

Research cycle: 3 hours → 30 minutes
📊

Client Pitch Materials

Interactive dashboards, competitive positioning decks, and transportation commute analysis maps built for ownership pitches.

Deliverable production: 2 days → 4 hours
🎯

Prospect Research & Outreach

530+ company pipeline with AI-generated personalized outreach based on funding rounds, hiring signals, and lease expirations.

Outreach personalization: 15 min/prospect → 2 min
💰

Financial Modeling

Net effective rent analysis, TI amortization, DCF models, and lease scenario comparisons.

Model build time: 45 min → 10 min

Case Study: Winning the 181 2nd Avenue Listing

73,587 SF Office | Downtown San Mateo | Lincoln Properties

The Challenge

Competitive pitch against multiple brokerages for a 73,587 SF Class B+ office property. Ownership group (Mrs. Rosanna Gaw) required institutional-quality materials and a data-driven leasing strategy. Short timeline to differentiate.

The Genspark Solution

Team used Genspark to build: (1) Interactive leasing analytics dashboard with occupancy tracking, tenant pipeline, and competitive benchmarking across 12 comparable properties. (2) Transportation commute analysis mapping 5 Bay Area origins with drive times, Caltrain schedules, and talent pool data. (3) Market positioning analysis comparing 181 2nd Ave's parking ratio, rate positioning, and vacancy against the full Downtown San Mateo competitive set.

The Result

CBRE selected as exclusive listing agent. Ownership cited the quality and depth of our analytical materials as a key differentiator. The deliverables we built in Genspark are now being used as the active leasing toolkit for the property.

The 181 2nd Ave Leasing Dashboard, built in Genspark, is now the property's primary marketing and analytics tool.

By The Numbers

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Faster first-draft generation for client deliverables

0

Reduction in research cycle time

0

Prospects with AI-generated personalized outreach

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Properties with Genspark-assisted marketing materials

0

Aggregate portfolio value under team management

The Expansion Opportunity

Scale Path

  • CBRE's Science & Innovation Practice operates across 6 US offices with identical workflows
  • National tenant rep division: ~30 brokers in major metros running the same research and pitch processes
  • Enterprise deployment potential across CBRE's 500+ US offices
  • Genspark could become the standard AI platform for CRE deliverable production

Partnership Vision

  • CRE-specific template library: market surveys, LOIs, ownership reports, stacking plans
  • Integration with commercial real estate data platforms (CoStar, VTS, Airtable)
  • Custom agent workflows for lease analysis, deal pipeline management, and prospect scoring
  • Joint case study for Genspark marketing (mutually agreed)
  • CRE vertical as a new Genspark go-to-market category
✦ Built with Genspark